Theatre marketing

Promotional materials, for professionals, community group or amateur dramatics, can be produced in their entirety. From photography to design, to print. Seasonal brochures, or souvenir programmes and posters. Whatever theatre marketing needs you have, you can be sure we can provide an eye-catching answer!

With twenty years of background experience directly within professional theatre (on stage and behind the scenes), from performance to costume design, from prop making to scenery concepts, and of course, in theatre marketing, we have the expertise to produce unique pieces for you.

Our clients range from International production companies requiring unique posters for a set of uniquely themed, original shows, to cruise lines presenting an entirely original concept production, West End productions, local theatre companies and youth groups, orchestras, dance schools and international companies. Here are just a few favourites from our portfolio…

Want to know more? You know the drill! Tell us what you need!

Theatre Marketing graphic design by Ingenious Design UK
Theatre Marketing graphic design by Ingenious Design UK
Theatre Marketing graphic design by Ingenious Design UK
Theatre Marketing graphic design by Ingenious Design UK
Theatre Marketing graphic design by Ingenious Design UK
Theatre Marketing graphic design by Ingenious Design UK
Theatre Marketing graphic design by Ingenious Design UK
Theatre Marketing graphic design by Ingenious Design UK
Theatre Marketing graphic design by Ingenious Design UK

Theatre Marketing advice for small companies:

If you are a smaller, local, theatre company and want some tips on how to promote your next performance, here are a few ideas:

– try and invite local schools/community groups to your last dress rehearsal. This helps the cast learn how to relate to the audience during performance, and if your audience enjoy it, expect lots of tweets and FB posts to spread the word. It’s free of charge!
– hand out flyers on busy days in your town – a few of the cast in costume will attract attention. You could even perform extracts! Leaflet drops in the local neighbourhood letterboxes are also a good idea, and only cost your leg muscles.
– invite the local press to interview some of your popular cast members. The public love to see recognisable faces on stage…
But they need to know if they know they are in the performance!
– don’t annoy people with too many tweets or FB posts about your show. Page followers will get fed up with the same information being pushed at them and may decide to unfollow your page.
– video a small section of your show, or create a brief video montage and upload to YouTube or Vevo to show your fans.
– get your posters right! We can help with that.
– whatever you put out there for the world to see, make sure it is well presented and of good quality (whether print, photography, or video). If it’s not clear and attractive, you will instantly lose the public’s interest.

Good luck!